親愛的朋友們：

      大家好！

      今天我們迎來了SCHNEIDER品牌發展歷程中的一個重要時刻，非常榮幸能第一時間與大家分享這一喜訊。

      品牌自1934年在法國誕生以來，已走過了輝煌的90年歷程。我們始終以設計美學為傲，秉持嚴謹的產品制造態度，積極履行品牌社會責任，不斷優化服務，致力于為消費者帶來滿意的產品體驗。SCHNEIDER CONSUMER IP公司，作為SCHNEIDER品牌的商標持有人，已在國際及中國成功注冊了涵蓋大家電、小家電、廚房電器、個護電器、3C數碼影音、工具產品等多個領域的商品商標范圍，展示了品牌多元化發展實力。

      2018年，SCHNEIDER品牌正式踏入中國市場，憑借其卓越的產品品質和服務贏得了廣大客戶與消費者的信賴與支持。SCHNEIDER作為法國原生品牌的國際影響力，長期以來使用的“SCHNEIDER”作為國際通用品牌標識擁有廣泛認知度，也是歐洲知名電器品牌的代表。隨著市場業務的不斷深化和市場的日益成熟，為更好服務于中國區合作伙伴和中國區消費者，SCHNEIDER CONSUMER IP公司決定正式啟用中文商標“司奈德”品牌，與原有的“SCHNEIDER”國際品牌形成雙品牌戰略。

      “SCHNEIDER”與“司奈德”雙品牌戰略的發布，是品牌踐行社會責任、深化中國市場服務的重要舉措。“司奈德”不僅與“SCHNEIDER”品牌的音韻相似，同時雙品牌戰略更加豐富了品牌戰略文化內涵。作為國際品牌，我們啟用中文商標“司奈德”雙品牌的戰略，是融入中國元素，表達對中國傳統文化的熱愛與尊重，也彰顯了我們深入服務中國市場的決心與信心。“司”字寓意管理與承擔，體現了品牌的責任感；“奈”字既保留了品牌的國際特色，發音柔和與消費者易于親近；“德”字則是中國文化的精髓所在，強調了品牌經營中的德行與信念，是我們堅持做好產品、做好服務的基石。

      雙品牌戰略的啟航，標志著“SCHNEIDER”與“司奈德”品牌將攜手共進，以更加開放、包容的姿態擁抱全球市場。我們將繼續為全球及中國消費者帶來更加優質、多元的產品與服務體驗。同時，我們也將積極履行品牌社會責任，為行業發展貢獻力量，續寫品牌輝煌的新篇章。

      祝福SCHNEIDER與司奈德！感謝大家對SCHNEIDER品牌的關注與支持，讓我們共創更加美好的未來！

Dear friends,

Hello, everyone! 

Today, we usher in an important moment in the development of the SCHNEIDER brand, and it is a great honor to be the first to share this happy news with you.

Since its birth in France in 1934, the SCHNEIDER brand has gone through a glorious 90-year history. We always take pride in the design aesthetics, uphold the rigorous product manufacturing attitude, actively fulfill the brand social responsibility, constantly optimize the service, and strive to bring satisfactory product experience to our consumers. SCHNEIDER CONSUMER IP, as the trademark holder of the SCHNEIDER brand, has successfully registered a range of product trademarks covering appliances, small household appliances, kitchen appliances, personal care appliances, 3C digital video and audio, tool products and other fields in the international and China, demonstrating the brand's diversified development strength.

In 2018, SCHNEIDER brand officially entered the Chinese market, and won the trust and support of customers and consumers with its excellent product quality and service. The international influence of SCHNEIDER as a French original brand, the long-term use of "SCHNEIDER" as an international general brand identity has been widely recognized, but also a representative of well-known European electrical brands. With the deepening of the market business and the increasing maturity of the market, in order to better serve the Business partners and consumers in China, SCHNEIDER CONSUMER IP has decided to officially launch the Chinese trademark “司奈德” brand and form a dual-brand strategy with the original "SCHNEIDER" international brand.

The release of the dual brand strategy of "SCHNEIDER" and  “司奈德” is an important measure for the brand to practice its social responsibility and deepen its good service in the Chinese market.The Chinese trademark  “司奈德” is not only similar pronunciation to the "SCHNEIDER" brand, but also the dual brand strategy enriches the cultural connotation of the brand strategy. As an international brand, our strategy of using the Chinese trademark“司奈德” double brand is to integrate Chinese elements, to express our love and deeply respect for Chinese traditional culture, and we also highlight our determination and confidence in serving the Chinese market. The word “司”implies management and commitment, reflecting the brand's sense of responsibility; The word “奈” not only retains the international characteristics of the brand, but also has a soft pronunciation and is easy to get close to consumers; The word “德” is the essence of Chinese culture, emphasizing the virtues and beliefs in brand management, and is the cornerstone of our insistence on doing a good job of products and services.

The start of the dual-brand strategy is marking that the "SCHNEIDER" and “司奈德” brands will work together to embrace the global market with a more open and inclusive attitude. We will continue to bring more high-quality and diversified product and service experiences to global and Chinese consumers. At the same time, we will actively fulfill the social responsibility of the brand, contribute to the development of the industry, and continue to write a brilliant new chapter of the brand.

Best wishes to SCHNEIDER and “司奈德”! Thank you for your attention and support to SCHNEIDER brand, let us create a better future!